July 25, 2014

Corputation^©

CorpUtation© = Metric for Education Alignment + Accountability to Business and Job Creation

Marketing Metrics Directly Affected by

CorpUtation^©

1) Customer Acquisition Cost (CAC)

2) Marketing % of Customer Acquisition Cost (M%-CAC)

3) Ratio of Customer Lifetime Value to CAC (LTV:CAC)

4) Time to Payback CAC

5) Marketing Originated Customer %

6) Marketing Influenced Customer %

Midwest Academic and Resilience Cloud Computing Consortium (MARC³) www.Marc3.info

((Closed Meeting))

((Non-Disclosure Access Required of All Participants))

Agenda:

8:00-8:30 Arrival and networking

8:30-8:45 Greetings and overview

8:45-10:45 CxO Panel Discussion (Successes-Failures)

10:45-12:00 End User Project/Pilot Characteristics

12:00-12:15 Next Steps!

RSVP to John Jones johnjones@marc3.info